Product Designer · Abu Dhabi
Roshan Prasad
I'm Roshan Prasad, a Product Designer with over 9 years of experience crafting user-centric digital experiences across fintech, wealth tech and consumer tech domains. I specialize in translating complex problems into simple elegant solutions by blending UX strategy with visual design precision.
My work spans both B2B and B2C products with a strong focus on early-stage startups where I've led design efforts from discovery to launch. Currently based in Abu Dhabi, I'm passionate about intuitive workflows, design systems and exploring how AI is shaping the future of user experience.
Where I’ve worked
Applied AIProduct DesignerAug 2025 – Present
At Opus (by Applied AI), I work on designing AI-native enterprise experiences that help organizations discover, understand, and automate complex operational workflows. As part of the team building what's positioned as the world's first Large Work Model platform, I collaborate closely with PMs and engineers to turn emerging AI capabilities into intuitive, human-centered product experiences.
WealthyLead Product DesignerApr 2022 – Aug 2025
I led the design direction for Wealthy Partner, an advisor-focused wealth management platform built to simplify complex financial workflows. I established scalable design systems across advisor tools, conducted UX research to better understand advisor needs and behaviors, and drove end-to-end product design from concept to delivery.
FreechargeSenior Product DesignerOct 2018 – Mar 2022
I designed B2C and B2B fintech experiences across mobile recharges, bill payments, and business platforms. I helped define the design language for Freecharge Business from the ground up, and collaborated closely with motion designers and illustrators to enhance product interactions and visual storytelling.
SmartronUI DesignerMar 2017 – Sep 2018
I designed interfaces for smart home devices, wearables, OEM products, and mobile applications, contributing illustrations, iconography, and interface design across the Smartron ecosystem (TronX).
BitspingCreative DesignerMay 2016 – Feb 2017
I collaborated with developers to create applications, websites, and web-based platforms, and designed visual assets for brands and corporate clients, including illustrations and iconography. I also took part in project discussions, giving constructive feedback on the design to help each project reach its best outcome.
Beyond the wireframes and prototypes, you'll often find me sketching, dabbling in illustrations, or bringing ideas to life through motion graphics. If you're looking to collaborate on anything related to UI/UX, illustration, or motion, I'm all ears (and pixels).
Colophon
This site is hand-built rather than assembled in a page builder. It replaces a Framer one, and building it by hand was the point: the implementation is part of the portfolio, not just the thing displaying it.
44
Components
Written by hand, none from a template
57
Design tokens
Every colour, size, duration and easing
8
Pages
All prerendered as static HTML
Designed and written with Claude Code, in Next.js and Tailwind, with the case studies in MDX and deployment on Vercel. The interactive pieces, like the Wealthy AI demo and the drag-to-compare slider, are built the same way.